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WARNING: This product contains nicotine.
Nicotine is an addictive chemical.
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Enjoying Your First Experience with JUUL

Welcome to JUUL – the smart, simple and genuinely satisfying vapor experience designed for smokers. JUUL is not a cigarette and it’s unlike any e-cigarette. We are happy you decided to give it a try, and we want to ensure you enjoy your first experience. Here are three tips to help you find your perfect puff:

  1. Remember, new things require some patience. JUUL is a unique experience, so learning how to puff on it might take some time. Your puff is something you’ve developed over time depending on the products you’ve used. For example, some draw deeper or fuller, others may take lighter or quicker puffs. JUUL’s vapor density and taste is probably unlike anything you’ve experienced in a product before, so be patient and allow yourself to get used to it.

  2. Take it slow at first. To optimize your first experience, we recommend taking light puffs to get a feel for JUUL’s vapor production before fully inhaling. JUUL’s vapor might be different than what you expect. Try puffing on JUUL a few different ways so you can find the puff that’s right for you, taking a little more each time until you are comfortable inhaling. You might cough at first inhale - that’s not uncommon.

  3. Give it time. JUUL was designed to provide nicotine satisfaction to meet the standards of smokers, but the flavor and feel is naturally unique. If your first JUUL experience is frustrating, don’t give up. Put it down and come back to it later. You’ll find your perfect puff.

You’re not alone. Thousands of smokers have experienced JUUL for the first time. To hear from some of them who have made the switch from cigarettes, watch their testimonial videos.