• Company aims to provide a satisfying alternative for the 7.6 million adult tobacco smokers in the UK
• New research on JUUL users in the US shows 64% of self-reported adult smokers who used JUUL now no longer smoke (1)
• Launch in the UK follows fast expansion in the US, where the company has near 70% market share
London (EMBARGO: 00:01 July 17th 2018) – JUUL, the best-selling vaping technology in the US, launches today in the UK with mission to improve the lives of the UK’s 7.6 million smokers (2).
Smoking rates are falling in the UK but there were still 474,000 hospital admissions in 2015-16 and in the same year 79,000 deaths in the same year were attributable to smoking (3). Public Health England research has shown that vaping is 95% less harmful than smoking tobacco (4) and independent experts have encouraged smokers to switch. Vapes like JUUL contain nicotine, which causes little to no harm, but none of the tar, carbon monoxide.
New independent research by Centre for Substance Use Research showed that 64% of US-based adult smokers who try JUUL no longer smoke. JUUL is one of the few major vape brands not affiliated with Big Tobacco and is committed to using technology to provide the best possible solutions for adult smokers who want to switch.
JUUL was created by James Monsees and Adam Bowen who applied their product design backgrounds to provide a satisfying alternative for smokers like them. Everything about JUUL from the buttonless activation to the weight and feel of it in the hand, is designed to appeal to adult smokers whilst being distinct enough to represent a significant life change.
“Smoking has been called the biggest health issues of our time and despite falling rates it still has a massive impact on health. JUUL gives people the satisfaction of smoking so they can switch when they are ready to do so. We envision a future with fewer cigarettes and launching into the UK is a significant step towards that goal” said James Monsees, JUUL founder and Chief Product Officer of JUUL Labs.
The product will be available from specialist vape stores and through JUUL Labs’s own age-controlled online retail site.
Starter kits, which include the JUUL device, USB Docking Station and 4 flavours - Golden Tobacco, Glacier Mint, Mango Nectar and Royal Crème with an RRP GBP29.99. Five pod refill packs with an RRP of GBP9.99 are available in Golden Tobacco, Glacier Mint, Mango Nectar, Royal Crème with an additional flavour of Apple Orchard.
(1) Russell et al 2018 - Smoking Transitions Among JUUL Users
(3) ONS, Adult smoking habits in the UK: 2016
(4) Public Health England, ‘Evidence review of e-cigarettes and heated tobacco products 2018: executive summary’, 2018
About JUUL Labs_
JUUL Labs is a technology company dedicated to eliminating cigarettes by offering existing adult smokers a true alternative to combustible cigarettes. The company’s research shows that more than one million US smokers have already switched to JUUL, and we are working to enable millions more to switch in the coming years through technological innovations.
Media Contact: media@JUUL.co.uk / 020 3003 6706
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