JUUL Labs' mission is to transition the world’s one billion adult smokers away from combustible cigarettes. Our research indicates that millions of adult smokers have already converted to JUUL products. We will continue to provide a quality alternative to combustible tobacco, helping enable millions more adult smokers transition off cigarettes in the coming years.
Core to this mission is preventing the illegal sale of our products to anyone underage. To achieve this, JUUL Labs:
- Operates an in-house program in which retail staff are monitored to determine if they are following applicable minimum age laws.
- Makes significant investments in product development to innovate features aimed at preventing the use of our products by anyone underage.
- Employs industry-leading ID match and age verification technology on our website to ensure that customers attempting to purchase on JUUL.com are age 21+.
Underage use of certain product categories remains a persistent problem, and at JUUL Labs we are committed to combating underage use of our product. While we have made strides, we are working on new approaches to address the issue more effectively. We welcome the opportunity to work with lawmakers, regulators and advocacy groups in pursuit of restricting our product to its intended users – adult smokers.
Underage use prevention is among the company’s highest priorities.